The following courses are designed to help employees advance their career with valuable social media, SEO, web and data analytics skills.
In this hands-on course, you'll discover proven methods for establishing an Internet presence and building a brand identity. You'll learn to incorporate SEO, advertising, email, social media, and more to develop an effective Internet marketing plan for your business even with little money to spend.
Being able to implement multi-channel analytics can bring powerfully positive impacts to any marketing effort and make you stand out in the digital landscape. In this program, you’ll learn how to leverage competitive intelligence to analyze, provide context for, and increase observed marketing successes. Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam. What Will I Learn?
In this program, you’ll begin by learning the scope of digital marketing, then dive into conversion training and discover how to keep visitors engaged on a website and compel them to convert. You’ll gain a comprehensive understanding with real-world examples of what works, what doesn't, and how to test your ideas. Because data and visitors can come from multiple sources, there is a lot to consider in regard to analytics. With this program, you’ll also understand how to use web analytics to interpret and measure visitor behavior and conversion.
Search Engine Optimization (SEO) is a controversial topic among marketers due to its brief but detailed evolution over the past few years. This course teaches students White Hat methods of website optimization to reach customers through a more organic search approach. Students will learn how to make websites crawlable as well as learn how to optimize for desired keywords and how to build authority for a website. Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam. What Will I Learn?
In this program, you’ll learn how to write emails worth opening, reading, and acting on that won’t be categorized as spam. Now that mobile devices are used so frequently, it’s critical to write emails that are mobile friendly, as well as valuable and engaging, so your customers look forward to receiving them. You will then dive into the Marketing Automation unit of this program, where you’ll learn best practices for sending emails to your audience over time, based on their interests and behavior.
When you engage consumers where they are and speak their language, you’ll connect with them on a deeper level, which is why so many companies are investing in social media marketing. Learn one of the most sought-after marketing skills from industry experts, and see how you can leverage social media to increase your company’s revenue. Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam. What Will I Learn?