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Digital Marketing and Analytics

The following courses are designed to help employees advance their career with valuable social media, SEO, web and data analytics skills.

 

Courses

  • Marketing Your Business on the Internet

    In this hands-on course, you'll discover proven methods for establishing an Internet presence and building a brand identity. You'll learn to incorporate SEO, advertising, email, social media, and more to develop an effective Internet marketing plan for your business even with little money to spend.

    ‌​Jul 15, 2020, ‌​Aug 12, 2020, ‌​Sep 16, 2020, ‌​Oct 14, 2020
  • Web Analytics Associate

    Being able to implement multi-channel analytics can bring powerfully positive impacts to any marketing effort and make you stand out in the digital landscape. In this program, you’ll learn how to leverage competitive intelligence to analyze, provide context for, and increase observed marketing successes. Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam. What Will I Learn?

    Online
  • OMCP® Digital Analytics and Conversion Professional

    In this program, you’ll begin by learning the scope of digital marketing, then dive into conversion training and discover how to keep visitors engaged on a website and compel them to convert. You’ll gain a comprehensive understanding with real-world examples of what works, what doesn't, and how to test your ideas. Because data and visitors can come from multiple sources, there is a lot to consider in regard to analytics. With this program, you’ll also understand how to use web analytics to interpret and measure visitor behavior and conversion.

    Online
  • OMCP® Digital Analytics and Conversion Professional (Voucher Included)

    Companies spend a lot of money on marketing, and it's not effective until the site visitors become customers. If you can convert quality traffic into happy customers and use analytics to explain what's working and how to repeat it, you'll be a huge asset to any data-driven company. In this course you will develop a conversion optimization framework, as well as create segmented web data in order to make business decisions based on numbers. This course will further your marketing career as an analytics and conversion focused digital marketer.

    Self-paced, start anytime
  • OMCA® Web Analytics Associate (Voucher Included)

    Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Being able to implement multi-channel analytics can bring powerfully positive impacts to any marketing effort and make you stand out in the digital landscape. In this course, you'll learn how to leverage competitive intelligence to analyze, provide context for, and increase observed marketing successes.

    Self-paced, start anytime
  • OMCP® Paid Search Professional

    When you share the appropriate message with your audience and help your audience make purchases, you're on the track to becoming a huge asset for any company utilizing online advertising. With this course, you'll learn the scope of digital marketing before diving deep into pay per click training, to make sure the ads you're paying for are bringing in a return. You'll explore a comprehensive, cross-disciplinary approach to designing, building, and maintaining paid digital advertising campaigns.

    Self-paced, start anytime
  • OMCP® Paid Search Professional (Voucher Included)

    When you share the appropriate message with your audience and help your audience make purchases, you're on the track to becoming a huge asset for any company utilizing online advertising. With this course, you'll learn the scope of digital marketing before diving deep into pay per click training, to make sure the ads you're paying for are bringing in a return. You'll explore a comprehensive, cross-disciplinary approach to designing, building, and maintaining paid digital advertising campaigns.

    Self-paced, start anytime
  • OMCA® PPC Associate (Voucher Included)

    Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you're sure to find the arena in which you shine. In this course, you will master the art of conducting campaign audits as well as develop a conversion optimization framework so that you can turn successful campaigns into happy customers. This course will prepare you to take the Online Marketing Certified Associate (OMCA®) exam.

    Self-paced, start anytime
  • OMCP® Search Marketing Professional

    If you're able to bring an audience to a site, engage them with valuable and relevant content, and convert those prospects into customers, you'll be a huge asset to any company with an online presence. In this course, you'll learn the scope of digital marketing and dive deep into Search Engine Optimization (SEO) techniques. In this course, you will learn how to write appealing content, understand the nuances of helping a site rank, and develop a conversion optimization framework to turn visitors into customers.

    Self-paced, start anytime
  • OMCP® Search Marketing Professional (Voucher Included)

    If you're able to bring an audience to a site, engage them with valuable and relevant content, and convert those prospects into customers, you'll be a huge asset to any company with an online presence. In this course, you'll learn the scope of digital marketing and dive deep into Search Engine Optimization (SEO) techniques. In this course, you will learn how to write appealing content, understand the nuances of helping a site rank, and develop a conversion optimization framework to turn visitors into customers.

    Self-paced, start anytime
  • OMCA® Display Advertising Associate (Voucher Included)

    Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you're sure to find the arena in which you shine. In this course you will learn to explain, evaluate and dissect display ad data, and best practices in building and maintaining display ad campaigns. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

    Self-paced, start anytime
  • SEO Associate

    Search Engine Optimization (SEO) is a controversial topic among marketers due to its brief but detailed evolution over the past few years. This course teaches students White Hat methods of website optimization to reach customers through a more organic search approach. Students will learn how to make websites crawlable as well as learn how to optimize for desired keywords and how to build authority for a website. Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam. What Will I Learn?

    Online
  • OMCA® Conversion Optimization Associate (Voucher Included)

    Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you're sure to find the arena in which you shine. In this course, you will develop a conversion optimization framework, learn how to build and maintain momentum and dialog with customers, and produce results. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

    Self-paced, start anytime
  • OMCA® SEO Associate (Voucher Included)

    Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you're sure to find the arena in which you shine. In this course, you will learn how to recognize the nuances of helping a site rank and develop a conversion optimization framework to turn visitors into customers. This course will prepare you to take the Online Marketing Certified Associate (OMCA®) exam. It also includes a voucher which covers the fee of the exam.

    Self-paced, start anytime
  • Email Marketing and Automation

    In this program, you’ll learn how to write emails worth opening, reading, and acting on that won’t be categorized as spam. Now that mobile devices are used so frequently, it’s critical to write emails that are mobile friendly, as well as valuable and engaging, so your customers look forward to receiving them. You will then dive into the Marketing Automation unit of this program, where you’ll learn best practices for sending emails to your audience over time, based on their interests and behavior.

    Online
  • OMCP® Email Marketing and Automation Professional

    In this course, you will master the art of reaching people by email and building an ongoing relationship using marketing automation. By the time you complete this course, you'll be able to further your career as an email and marketing automation focused digital marketer. Throughout the course, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online. This course will prepare you for the OMCP® certification exam. This course offers enrollment with or without a voucher.

    Self-paced, start anytime
  • OMCP® Email Marketing and Automation Professional (Voucher Included)

    In this course, you will master the art of reaching people by email and building an ongoing relationship using marketing automation. By the time you complete this course, you'll be able to further your career as an email and marketing automation focused digital marketer. Throughout the course, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online. This course will prepare you for the OMCP® certification exam. This course offers enrollment with or without a voucher.

    Self-paced, start anytime
  • OMCA® Email Marketing Associate (Voucher Included)

    Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you're sure to find the arena in which you shine. In this course, you will master the art of reaching people by email and building an ongoing relationship using marketing automation. You will also be prepared to take the Online Marketing Certified Associate (OMCA®) exam. This course also includes a voucher which covers the fee of the exam.

    Self-paced, start anytime
  • Social Media Associate

    When you engage consumers where they are and speak their language, you’ll connect with them on a deeper level, which is why so many companies are investing in social media marketing. Learn one of the most sought-after marketing skills from industry experts, and see how you can leverage social media to increase your company’s revenue. Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam. What Will I Learn?

    Online
  • OMCP® Social and Mobile Marketing Professional

    In this course, you will learn how to build mobile and social marketing campaigns from start to finish. You'll master the different opportunities available, understand when to use the different channels, and know the best way to reach people on the go.

    Self-paced, start anytime
  • OMCA® Mobile Marketing Associate (Voucher Included)

    Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you're sure to find the arena in which you shine. Learn from industry experts as they share critical skills used within the mobile marketing landscape. Learn how to find, engage, and convert customers using mobile devices, and you'll gain a highly coveted skill set within the digital marketing profession.

    Self-paced, start anytime
  • OMCA® Social Media Associate (Voucher Included)

    When you engage consumers where they are and speak their language, you'll connect with them on a deeper level, which is why so many companies are investing in social media marketing. Learn one of the most sought after marketing skills from industry experts, and see how you can leverage social media to increase your company's revenue. In this course, you will learn how to build social marketing campaigns from start to finish. You'll master the different opportunities available, recognize when to use the different channels, and the best way to reach people on the go.

    Self-paced, start anytime
  • OMCA® Content Marketing Associate (Voucher Included)

    Content marketing isn't a channel new to the marketing scene, but with how technology has progressed, it's taken on a new level of purpose, giving content creators a new voice and opening companies up to new strategies for success. Content marketers who can bring an audience to their company's site and engage web viewers with valuable content prove an asset to any company. Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding.

    Self-paced, start anytime