Sanford Institute: Cause Selling- The 8 Step Cycle That Fundraisers Need To Know
This is a Past Event
Join us as we discuss the 8 steps that have been uniquely formulated to combine the best of the business world with the heart of nonprofit fundraising.
About the Webinar
LEARN MORE ABOUT CAUSE SELLING
Find out how cause selling is different from traditional fundraising and why it is so impactful.
LEARN TO IMPLEMENT CAUSE SELLING
Explore the most critical tool you can utilize in today’s competitive market.
GAIN COMMUNICATION SKILLS
Learn how to effectively communicate your cause and grow donations using these principles.
About the Instructors
Jennifer Lill Brown
Jennifer Lill Brown is an author and ghostwriter who has written for some of the world’s most prominent speakers, trainers, and leaders. She co-authored Knuckle Dragging Sales, with her father, Dr. David Lill and their book, Cause Selling: The Sanford Way is going into its 2nd edition. Their flagship text, Selling: The Profession, is now in its 8th edition and is used nationwide by over 50 colleges and several corporate training programs.
Hannah F. Berger
Hannah F. Berger is a seasoned professional fundraiser and brings a wealth of knowledge and practical experience to clients throughout the western United States. As a Senior Consultant with Fitz Non-Profit Consulting, she guides clients through major campaigns, board recruitment and development, foundation and corporate relations and international fundraising. Ms. Berger holds a Master’s degree in Public Administration with an emphasis in Non-profit sector management from California State University, Northridge, and a Bachelor’s degree in Psychology from the University of California, Irvine.