Winter is Coming! Now's The Time to Plan Your End-of-Year Campaign!
December is the single biggest month for charitable contributions to nonprofit organizations – more than 30% of annual gifts come in December! So, how do you make the most of this year-end-giving blitz? Start planning early.
About the Webinar
In this webinar, we will walk you through the steps to planning a successful year-end campaign that goes beyond email to make your most treasured donors feel the warm and fuzzies and attracts new friends to your cause too.
Get tips for crafting a compelling story for your year-end campaign.
Generate ideas for including your major gifts donors in year-end giving.
Sample year-end campaign formats and timelines to meet multiple objectives.
About the Instructor
Katie Adams Farrell
Katie Farrell is an entrepreneurial fundraising and nonprofit industry expert. Specializing in strategic planning, fund development, and database management, Farrell has managed projects and helped nonprofits across Southern California raise hundreds of millions of dollars.
She co-founded her company, Kerredyn Collaborative, with the mission to amplify social impact through strategic planning, innovative project design, marketing, and fundraising. Kerredyn provides a range of services to clients locally and globally, from web development to grant writing.
Full participation in “Winter Is Coming! Now’s The Time To Plan Your End-of-Year Campaign!” is applicable for 1 point in Category 1.B – Education of the CFRE International application for initial certification and/or recertification.