LEGO® SERIOUS PLAY® Methodology

Lego Serious Play Methodology


The LEGO® SERIOUS PLAY® methodology is a facilitated meeting, communication and problem-solving method, where participants are led through a series of questions, which go deeper and deeper. Each participant builds his or her own three-dimensional LEGO model in response to the facilitator’s questions using specially selected LEGO bricks. These 3D models serve as the basis for group discussion, knowledge sharing, problem solving and decision-making. © 2017 The LEGO Group.

The purpose of the LEGO SERIOUS PLAY methodology is to maximize the full potential, insight, confidence and commitment of all the people around the table.

Why should you use LEGO SERIOUS PLAY methodology?

It is a good idea to use this method if it is important: 

  • That everyone is able to contribute her or his knowledge and opinions on a level playing field
  • That the meeting includes honest dialogue and collaborative communication
  • That no one participant dominates at the expense of others, for example, by pursuing a personal agenda

When should you use LEGO SERIOUS PLAY methodology?

It is a good idea to use this method when: 

  • The subject is complex and multifaceted, and there are no clear answers
  • There is a need to grasp the big picture, see connections and explore various options and potential solutions 
  • The participants are diverse in age, professional background or training (engineering and marketing, for example), or organizational status

It is a good idea to use this method if it is important:

  • To make decisions that everyone commits to and honors after the meeting, even though s/he does not agree 100% with everything 
  • To make sure there are no excuses or lack of initiative after the meeting because participants feel they were not heard nor involved in the decision
  • To give all participants a common understanding and frame of reference that will impact their work together after the meeting 

Popular Workshops 

  • Interactive Keynote using the LEGO SERIOUS PLAY methodology
  • Real Time Strategy for Teams
  • Increase Engagement and Commitment to the Vision
  • “The Answer is in the Room” Problem-Solving 
  • Building Change Management Skills
  • Integrating cross-functional Teams

Note: LEGO, SERIOUS PLAY, IMAGINOPEDIA, the Minifigure and the Brick and Knob configurations are trademarks of the LEGO Group, which does not sponsor, authorize or endorse this website.


To learn more about the LEGO® SERIOUS PLAY® methodology, please fill out the form below and a member of our team will contact you shortly.