Email Marketing and Automation

In this program, you’ll learn how to write emails worth opening, reading, and acting on that won’t be categorized as spam. Now that mobile devices are used so frequently, it’s critical to write emails that are mobile friendly, as well as valuable and engaging, so your customers look forward to receiving them.

You will then dive into the Marketing Automation unit of this program, where you’ll learn best practices for sending emails to your audience over time, based on their interests and behavior.

If you can master the art of emails, especially with a mobile focus, you’ll be able to connect with potential customers who would otherwise get missed, and you’ll become a tremendous asset to any company.

We now offer the OMCP® Email Marketing and Automation Professional program with an exam voucher included!

In this course, you will master the art of reaching people by email and building an ongoing relationship using marketing automation. By the time you complete this program, you’ll be able to further your career as an email and marketing automation focused digital marketer.

Throughout the program, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online.

This program will prepare you for the OMCP® certification exam; however, the exam is not included in your tuition. You will need to register and pay for the exam after you complete the program.

When you register, you receive nine (9) months to complete this program.

Fee $1795
Location Online
Course type Online - Self Paced
Start dates TBD

Course Requirements

This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers.  There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing. 

All content is delivered online. No additional materials are required for this program.

There are no prerequisites for this program, but before enrolling you should have a good grasp of the English language, and be comfortable using e-mail and the Internet.

"Working with the Maricopa Corporate College team has always been a positive experience. The trainers do a fantastic job at incorporating company initiatives and culture into the programs they deliver and are always engaging and professional. Orora will continue to utilize Maricopa Corporate College to supplement our training and development needs and I would highly recommend their services."

Debbie Staats, Regional Human Resources Manager, Orora Business Service Center

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