In this program, you’ll begin by learning the scope of digital marketing, then dive into conversion training and discover how to keep visitors engaged on a website and compel them to convert. You’ll gain a comprehensive understanding with real-world examples of what works, what doesn't, and how to test your ideas.
Because data and visitors can come from multiple sources, there is a lot to consider in regard to analytics. With this program, you’ll also understand how to use web analytics to interpret and measure visitor behavior and conversion.
Companies spend a lot of money on marketing, and it’s not effective until the site visitors become customers. If you can convert quality traffic into happy customers and use analytics to explain what’s working and how to repeat it, you’ll be a huge asset to any data-driven company.
We now offer the OMCP® Digital Analytics and Conversion program with an exam voucher included!
In this course, you will develop a conversion optimization framework, as well as create segmented web data in order to make business decisions based on numbers. This program will further your marketing career as an analytics and conversion focused digital marketer.
Throughout the program, you will have access to multiple live workshops and forums that will allow you to interact with faculty and other students online.
This program will prepare you for the OMCP® certification exam; however, the exam is not included in your tuition. You will need to register and pay for the exam after you complete the program.
When you register, you receive nine (9) months to complete this program.
| Fee | $1795 |
| Location | Online |
| Course type | Online - Self Paced |
| Start dates | TBD |
This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers. There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing.
All content is delivered online. No additional materials are required for this program.
There are no prerequisites for this program, but before enrolling you should have a good grasp of the English language, and be comfortable using e-mail and the Internet.
"Working with the Maricopa Corporate College team has always been a positive experience. The trainers do a fantastic job at incorporating company initiatives and culture into the programs they deliver and are always engaging and professional. Orora will continue to utilize Maricopa Corporate College to supplement our training and development needs and I would highly recommend their services."
Debbie Staats, Regional Human Resources Manager, Orora Business Service Center
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