Search Engine Optimization (SEO) is a controversial topic among marketers due to its brief but detailed evolution over the past few years. This course teaches students White Hat methods of website optimization to reach customers through a more organic search approach. Students will learn how to make websites crawlable as well as learn how to optimize for desired keywords and how to build authority for a website.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.
What Will I Learn?
With the Search Engine Optimization Associate Concentration, you’ll start out learning the foundations of digital marketing. After mastering those skills, you’ll advance to Search Engine Optimization (SEO) training, where you’ll learn the skills needed to be successful within the digital marketing industry.
OMCA® Digital Marketing Foundations
On-page best practices
Keyword research and competitive analysis
Design and architecture
Site optimization and best practices
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
Digital Marketing Strategist
Acquisition Marketing Specialist
Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the area in which you shine.
In this course, you will learn how to recognize the nuances of helping a site rank and develop a conversion optimization framework to turn visitors into customers. By the time you complete this program, you’ll be fully prepared to begin a career as an SEO focused digital marketer.
Upon registering, you’re given 6 (six) months to complete this program. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.
Online - Self Paced
This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers. There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing.
All content is delivered online. There are no required textbooks.
There are no specific prerequisites for this program, but before enrolling you should have a good grasp of the English language, and be comfortable using e-mail and the Internet.
"Maricopa provides cost-effective training, and employees benefit by learning the essential skills necessary to be successful and promotable in the workforce today. Additionally, they provide subject matter experts to facilitate each session allowing employees to discuss and immediately apply class content and learning to real life work issues."
Loren Wise, Human Resources Manager, Rogers Corporation