Courses

Social Media Associate

When you engage consumers where they are and speak their language, you’ll connect with them on a deeper level, which is why so many companies are investing in social media marketing. Learn one of the most sought-after marketing skills from industry experts, and see how you can leverage social media to increase your company’s revenue.

Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.

What Will I Learn?

With the Social Media Associate program, you’ll start by learning the landscape of digital marketing, then delve into the world of social media. You’ll be introduced to marketing on a variety of social networks, finding and generating content that resonates with your audience, and influencing followers to share your message.

Competency Checklist

• OMCA® Digital Marketing Foundations
• Creating a social media strategy and understanding paid, earned, and owned social media
• Social sharing
• Blogging for business and finding and communication with influencers
• Online reputation management
• Social media measurement and analytics

This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Possible Careers Include…

• Social Media Marketing Coordinator
• Social Media Specialist
• Social Media Marketer
• Community Manager

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the area in which you shine.

In this course, you will learn how to build social marketing campaigns from start to finish. You’ll master the different opportunities available, recognize when to use the different channels, and the best way to reach people on the go. By the time you complete this program, you’ll be fully prepared to begin a career as a social media marketing focused digital marketer.

Upon registering, you’re given 6 (six) months to complete this program. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

 

Course Requirements

This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers.  There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing. 

All content is delivered online. There are no required textbooks.

There are no specific prerequisites for this program, but before enrolling you should have a good grasp of the English language, and be comfortable using e-mail and the Internet.

“Well…you did it again! You furnished us with an outstanding individual to serve our training needs.”

Jim Shoro, Coordinator of Manager Development, Bashas’ Family of Stores