When you engage consumers where they are and speak their language, you’ll connect with them on a deeper level, which is why so many companies are investing in social media marketing. Learn one of the most sought-after marketing skills from industry experts, and see how you can leverage social media to increase your company’s revenue.
Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.
What Will I Learn?
With the Social Media Associate program, you’ll start by learning the landscape of digital marketing, then delve into the world of social media. You’ll be introduced to marketing on a variety of social networks, finding and generating content that resonates with your audience, and influencing followers to share your message.
OMCA® Digital Marketing Foundations
Creating a social media strategy and understanding paid, earned, and owned social media
Blogging for business and finding and communication with influencers
Online reputation management
Social media measurement and analytics
This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.
Possible Careers Include…
Social Media Marketing Coordinator
Social Media Specialist
Social Media Marketer
Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the area in which you shine.
In this course, you will learn how to build social marketing campaigns from start to finish. You’ll master the different opportunities available, recognize when to use the different channels, and the best way to reach people on the go. By the time you complete this program, you’ll be fully prepared to begin a career as a social media marketing focused digital marketer.
Upon registering, you’re given 6 (six) months to complete this program. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.
Online - Self Paced
This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers. There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing.
All content is delivered online. There are no required textbooks.
There are no specific prerequisites for this program, but before enrolling you should have a good grasp of the English language, and be comfortable using e-mail and the Internet.
"Working with the Maricopa Corporate College team has always been a positive experience. The trainers do a fantastic job at incorporating company initiatives and culture into the programs they deliver and are always engaging and professional. Orora will continue to utilize Maricopa Corporate College to supplement our training and development needs and I would highly recommend their services."
Debbie Staats, Regional Human Resources Manager, Orora Business Service Center