Web Analytics Associate

Being able to implement multi-channel analytics can bring powerfully positive impacts to any marketing effort and make you stand out in the digital landscape. In this program, you’ll learn how to leverage competitive intelligence to analyze, provide context for, and increase observed marketing successes.

Upon completion of your program, you’ll receive an exam voucher to take the Online Marketing Certified Associate (OMCA®) exam.

What Will I Learn?

In the Web Analytics Associate program, you will explore the implementation of measurement models, tag management and the power of Key Performance Indicators (KPIs).

Competency Checklist

  • OMCA® Digital Marketing Foundations
  • Data collection
  • Key performance indicators (KPIs) and analytics techniques
  • Segmentation
  • Actionable web analytics reporting and analysis guide
  • Qualitative research
  • Experimentation and testing
  • Industry models, complex measurement, and approaches
  • Google-specific techniques and reports

This program fully prepares you for the Online Marketing Certified Associate (OMCA®) exam, administered by the Online Marketing Certified Professionals (OMCP®) organization.

Possible Careers Include…

  • Digital Web Analyst
  • Digital Analytics Analyst
  • Web and Mobile Analyst
  • Analytics and Performance Specialist

Digital marketers are in high demand in the job market, and the need for trained and experienced marketers is constantly expanding. Better yet, the field of digital marketing offers numerous opportunities for specialization, so you’re sure to find the area in which you shine.

In this course, you will learn multi-channel analytics, as well as how to create effective segmented web data, so you can make business decisions based on numbers. By the time you complete this program, you’ll be fully prepared to begin a career as an analytics-focused digital marketer.

Upon registering, you’re given 6 (six) months to complete this program. You will have access to multiple disciplines, live workshops, and forums to interact with faculty and students.

Fee $1595
Location Online
Course type Online - Self Paced
Start dates TBD

Course Requirements

This program can be taken on a Mac, PC, or up to date mobile device (iOS 6 upwards, Android 4.4 upwards). It is compatible with the Windows XP and later operating systems, and works best on Chrome, Firefox, or Safari browsers.  There are no specific computer requirements other than an internet connection, an e-mail account, and Flash 10.4 upwards for desktop viewing. 

All content is delivered online. There are no required textbooks.

There are no specific prerequisites for this program, but before enrolling you should have a good grasp of the English language, and be comfortable using e-mail and the Internet.

"We value and appreciate our partnership with Maricopa, from on-site cohort to hybrid classes, the dedicated staff find a way to accommodate our requests."

Sharen Kitlas, Learning & Leadership Development Manager, Safeway Inc., Phoenix Division