In this exclusive webinar, we will explore Cause Selling as an effective methodology for building long-term relationships. We will also discuss how professional fundraisers can improve fundraising results by developing impactful stories for different generations of donors.

About the Instructor:

Tom Karlo has been KPBS’ general manager since February 2009. Tom’s vision for KPBS is to be the most trusted source of serious journalism in San Diego. Under his leadership, the results have been impressive, with audience and fundraising growth over the last eight years.