Cause Selling Accelerate


fundraising Academy - Cause Selling Accelerate


The Cause Selling Accelerate is an overview of the basics of fundraising, designed for those who want to increase their skill set but don't have the time or resources to commit to a full Fundraising Academy

The program provides students who are interested in beginning, or who are currently working in, development roles with the applied knowledge of nonprofit fundraising principles. The program is designed to enhance fundraising skills for individuals, groups, and organizations. Specifically, students will increase their capacity to strategically identify opportunities for funding, execute cause selling techniques, develop major gifts, and organize planned giving. This will be accomplished by exploring the advantages of technology, social media, innovative applications, and accurate financial management. This program offers a fresh perspective and new cutting-edge techniques to address the needs of fundraising in today's society. The Cause Selling Accelerate is ideal for those seeking dynamic approaches to fundraising, additional opportunities for networking, and to build their professional toolbox.

The Cause Selling Accelerate is currently priced at $450 per person with a "buy one get one free" option for those who would like to bring an additional member of their team. Fill out the form below for additional details!

Interested in sponsoring a nonprofit organization to attend this training?
Please email to let us know, and a member of our team will contact you shortly!


Session 1 Fundraising Fundamentals TBD
Session 2 Cause Selling: How to Find Qualified Donors and What to Do Before You Meet TBD
Session 3 Cause Selling: First Impressions, Effective Listening, Telling Your Story, and Turning a "No" into a "Yes" TBD
Session 4 Cause Selling: Confirming the Gift and Fostering Loyalty TBD
Key Topic Areas:

fundraising fundamentals

In Fundraising Fundamentals, students will explore the current state of the nonprofit sector and begin to identify their position with this dynamic economy. Students will address opportunities and gaps in the areas of development while considering ethical and organizational factors. This course will provide students with an insider's perspective to what it means to be a fundraiser while examining the necessary skills of development work in today's society.

CAUSE SELLING: How to find qualified donors and what to do before you meet

This course is designed to increase students' knowledge and application of cause selling. Cause Selling will be explored through a demonstration of a mixed media approach with an emphasis on the pre-approach and prospecting donors. Specifically, students will learn to identify potential donors, better understand why people give, get an overview look at digital fundraising, and develop a personal action plan.

cause selling: First impressions, effective listening, telling your story, and turning a "no" into a "yes"

Through analyzing the situational effectiveness of different styles of selling, students will gain hands-on practice in “making the ask.” Students will be equipped with techniques to address donor rejection and understand the advantages of the cause selling approach to nonprofit fundraising. In this session, students will also learn how to make a positive first impression with donors through effective listening and sharing their organization's story.

cause selling: confirming the gift and fostering loyalty

In this final session of the Cause Selling Accelerate, students will learn how to foster donor loyalty through effective stewardship and solidify gifts made from donors. This session will provide greater insights into major gifts, planned giving, and how to increase donor retention through meaningful relationships.

Learning Outcomes:

  • Evaluate the state of the nonprofit field as it pertains to opportunities and gaps in the areas of development
  • Examine basic principles of fundraising while considering ethical and organizational factors
  • Analyze negotiating and cause-selling styles in order to evaluate their situational effectiveness
  • Articulate multiple approaches to development strategy in order to confront and address complex needs
  • Practice “making the ask” and cause selling techniques
  • Utilize emerging technology, presentation skills, and communication in face-to-face, alternative, and virtual environments
  • Compare and contrast strategies of soliciting major gifts and planned giving
  • Identify the needs and resources associated with financial and legal requirements of fundraising
  • Develop professional skills that enhance opportunities and increase possible vehicles for fundraising

Fee $450
Location Conference Center at Rio
Course type In Person
Start dates ‌​Jan 15, 2020